We are Macomb “Independent” insurance agency. We are different from what you may know about captive agents like State Farm, Allstate, Geico, Farm Bureau, etc. Those companies employ agents who work for them, selling only their product. Our agents work for you! We are independent business people who choose who we want to represent, to offer you a choice of insurers. If we find that a particular insurance company is not up to our standards of providing excellent claims service and reasonable premiums, we will find another that is. We choose only those insurers that earn top financial and service ratings by state and national rating services. First Independent is large enough to represent many insurers, giving us the ability to shop your insurance needs. The concept of being an “Independent”, places our focus on what YOUR needs are, not the insurance company’s.
One-half of our Macomb County business is Business insurance, group Medical insurance, and employee benefits! That means the other half of our business is Car insurance, Home insurance, Life insurance, etc. We provide and service ALL insurance and benefits products, so we can handle ALL of your insurance needs. Many products offer multi-policy discounts, even on business policies, to help reduce your costs.
We require all of our service personnel to be licensed professionals. This is a step above most agencies. When you need advice on a claim, coverage choice, or type of policy needed, First Independent Insurance Agency has the expertise to help. Along with competitive insurance products, this is what makes the difference between an accessible, local and knowledgeable agent like us, and purchasing you insurance from some unknown point of origin.
We review your policies at renewal with the goal of keeping your costs down. As a current client, you can contact us any time to review your coverage, to discuss where you may be under-protected, or over-insured. We can do the shopping for you to make sure you are placed in the best and most competitive policy for your unique needs.
We use the latest in technology. Thru blog sites, links and newsletters, you are sure to have the most comprehensive information at your fingertips. We encourage communication thru e-mail, making it easier on your busy lifestyle, so you can message us at your convenience. Of course we’re here during regular business hours for phone communications, because sometimes, you just need to talk to someone about your insurance!
Who we are…
Daniel Aitken – Dan joined the agency in 1991 as a senior partner. He is a commercial insurance producer of most types of businesses and also provides consulting work for area public and private school systems. His involvement with the Michigan Association of Insurance Agents (MAIA) includes several Board positions helping to shape programs to help Independent Agents across Michigan serve their clients better. Sterling Heights branch
James Dean – Jim joined the agency in 1991 as a commercial producer and partner. His insurance background includes years of underwriting experience at a major Michigan insurer. He has also served as President of the Independent Insurance Agents of Macomb County. Jim’s insurance expertise includes auto related repair, manufacturing and most types of businesses. Sterling Heights branch
Daniel Steele – Dan joined the agency in 1991 as a commercial and personal insurance producer and partner. Dan’s insurance expertise is in schools, hotels and contractors along with most other businesses. He also volunteers his time to serve on MAIA committees, insurance company roundtables and local associations to gain additional knowledge for the benefit of his clients, and the Independent Agency system as a whole. Sterling Heights branch
James Daniel – Jim joined the agency in 1993 as a commercial and personal insurance producer and partner. His expertise is in manufacturing, service and repair contractors, and most business and personal insurance needs. He has served as President of the IIAMC, and on the Michigan Future Foundation board at the MAIA, promoting the industry as a great place to make a career. In 2007, the MAIA awarded Jim the Forsetlund award as Independent Agent of the Year for the State of Michigan. Sterling Heights branch
Lynne DeHondt – Lynn joined the agency in 2005 as the sales and service agent at the Almont branch. Her extensive background in Property & Casualty and Life & Health products provides the Lapeer county area with the service and competitive markets rarely matched by any other agency in the area. Almont, Michigan branch in Macomb County.
Bryant Goodreau – Joining the agency in 2004, Bryant heads the First Independent Financial Group division, providing employer groups and individuals with Medical, Life, Disability, Long Term Care, Dental and Voluntary products, representing all major providers. He regularly presents seminars on Health Savings Accounts and holds the designation of Advanced Chartered Benefit Consultant, which places him in rare company when it comes to consulting clients for their benefit needs. For All Branches out of Sterling Heights, Michigan (Southeast Michigan)
The Rest of Our Staff . . . We focus our hiring on individuals that truly care about our clients and represent a high moral standard. They consistently go beyond their “job duties” to help make your experience a pleasant one. They understand that your goal is to purchase “peace of mind”.